Mobile App Marketing Evaluation Criteria
Mobile app marketing assists businesses in pushing their applications to a variety of audiences relevant to what they are trying to achieve. Through careful planning of campaigns and targeting select audiences through a variety of strategies, mobile app marketing companies expand the visibility and brand recognition of a business’s application and their overall image.
We have developed a special evaluation criteria focusing solely on the important elements of mobile app marketing solutions required for a comprehensive marketing and advertising solution.
Channel identification delves into how the agency selects specific advertising and marketing channels to target for the application and their means of connecting with the channels and appropriating resources.
Brand recognition focuses on the types of advertisements and messages being produced and how they integrate the application’s branding initiatives into the advertising.
CPA minimization refers to the practice of reducing costs while still achieving acquisitions and potential clients or potential users.
The monitoring practices and strategies of each agency are analyzed based on the type of information which the agency uses daily and at a moment’s notice to make further decisions or to report to the client.
Reporting focuses on how the agency connects with their clients and the type of information that is given to clients to help them understand the performance and progress of a given campaign and of the marketing initiatives as a whole.